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GLM liftups Chinese leather brand
2009/4/28 10:50:56 Source: 中国皮革网 Author:未知
[Guide]Since opening up and reform, Genuine Leather Mark (GLM) witnessed experiences of the initiative and developing stage of creative brand in China leather industry, now the industry grew to brand up ...

Since opening up and reform, Genuine Leather Mark (GLM) witnessed experiences of the initiative and developing stage of creative brand in China leather industry, now the industry grew to brand updating periods. 

In 90''s of last century with the huge expansion of demand and production on leather products at home and abroad, leather industry found brand products began to share more and more markets, on other hand more and more forged and fake products hit the market as well as consumers, base on such background Genuine Leather Mark was born and played a key role on protecting the interests of consumers and enterprises, and regulating leather market. At that time for consumers the leather products labled with Genuine Leather Mark represented genuine, good quality and dependable products, meanwhile GLM built a stage for enterprise to uplift their brand, through this stage a group of leading brands and outstanding enterprises have been developed in China.

In line with development of branded leather products, GLM firstly recommended the leading brands in 1996, these brand products quickly favored by consumers, since than GLM regularly recommeneds the leading brands in China leather sector to consumers, these leading brands have become the representatives of outstanding brands in Chinese leather sector.   

On the twenty-first century GLM should take more responsiblity and bear new meanings, in 2003 CLIA began to promote the GLM Eco-Leather Mark for stressing eco-friendly on leather products and the industry. In addition CLIA also hosted GLM Cup Designing Competition annually for brand promotion and the industrial competitiveness.

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