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US set to become Italian shoes’ top destination
2017/9/25 16:41:56 Source: Leatherbiz Author: 点击率:

The US will become Italy’s top market for footwear exports by 2022, according to Confidustria, the General Confederation of Italian Industry.

“It is currently the fourth biggest in terms of exports, but these are predicted to grow 43% in value to €1.7 billion in five years.

“The US has always been an important but complex market, fluctuating and closely linked to price dynamics,” said Selina Ferretti, in charge of the North American market for footwear association Assocalzaturifici.

In spite of this current phase, this market is not yielding outstanding results for Made in Italy products. However, many companies are having a good run, receiving large orders; and not just the high-end brands but also the mid-range and little-known brands, which have managed to produce a product that is right for the market and have the right contacts, agents and distributors.”

ICE (the Italian institute for foreign trade) invited 30 US buyers to Milan-based footwear show Micam (September 17 to 20).

Maurizio Forte, director of ICE New York, said: “Buyers are interested in identifying new brands with strong back stories to diversify their offering to the market compared with classic products, and those better able to meet the demands of younger clientele.”

From January to May 2017, 6.9 million pairs were sold to the US, an increase of 327,000, for an average price of €54.70, a reduction of 11% compared with the same period last year.

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