Spanish fashion brand Desigual is expanding its travel retail exclusive offering with three new products, which will be showcased at the upcoming TFWA Asia Pacific exhibition.
Joining the inaugural collection of travel retail exclusive bags – launched at the TFWA World Exhibition last October – are a new bag, wallet and foulard in Desigual’s trademark colourful prints.
The bag is said to feature all the classic hallmarks of Desigual’s bags, reinterpreted for travel retail. Details include striking geometric patterns, floral prints and a combination of fabric and leather tassles. The wallet, designed to pair with the bag, features a variety of mix-and-match materials and a bold lining. The lightweight, square foulard in warm colours is described by Desigual as “the perfect gift”.
Desigual Wholesale Travel Retail Manager Marco Gadola said: “Differentiation is at the core of our philosophy, and that extends to setting our travel retail offering apart from our domestic stores. Our first travel retail exclusive bags performed excellently, and we are now building on this with a broader travel retail exclusive offer covering a wider product set which offers even greater choice. Between our fantastic-looking bag, wallet and foulard, there’s something for every woman who believes ‘La Vida es Chula’ (‘Life is Cool’).”